Stav Rosenzweig is a professor of business and marketing strategy at the Guilford Glazer Faculty of Business and Management at Ben-Gurion University. Prof. Rosenzweig has a PhD in Business Administration from The Hebrew University of Jerusalem. She is the Head of the Entrepreneurship and Innovation study track at the Department of Management, and she teaches innovation, entrepreneurship, and business strategy. Before joining Ben-Gurion University of the Negev, she was a Marketing Science Institute visiting scholar and research fellow at the Center for Global Innovation, University of Southern California. She was a visiting scholar at Judge Business School, University of Cambridge, UK. Prof. Rosenzweig’s research focuses on the interrelations of innovation, public policy, and consumer behavior. She studies how consumers react to energy efficient cars, and to changes in public policy related to energy efficiency and consumption. Prof. Rosenzweig has won numerous grants and awards for her research, including grants from Duke University, the K-mart foundation, and the Israel Science Foundation. Her research is frequently featured in the Israeli and international media, and was recently included in an OECD report.